Certificate Course on Social Media Marketing

Social media can be a powerful tool for small businesses, if it is used correctly. With social media, you can get instant feedback on your products, stay up-to-date with key industry conversations, and greatly extend your products’ reach. This free course* is designed to give you all you need to effectively use social media for your business, from how to research and plan for a dynamic website to how to measure and enhance social media engagement.

What you’ll learn

  • Understand the social media foundations
  • Be able to fully audit their organization
  • Plan goals and create a vision
  • Build a social media strategy
  • Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging
  • Use advanced features of the most popular social networks
  • Understand the wide scope of social media
  • Understand the risks of social media
  • Use social media not just for marketing, but for customer services & PR
  • Understand the fundamentals of content marketing

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