Social media can be a powerful tool for small businesses, if it is used correctly. With social media, you can get instant feedback on your products, stay up-to-date with key industry conversations, and greatly extend your products’ reach. This free course* is designed to give you all you need to effectively use social media for your business, from how to research and plan for a dynamic website to how to measure and enhance social media engagement.
What you’ll learn
- Understand the social media foundations
- Be able to fully audit their organization
- Plan goals and create a vision
- Build a social media strategy
- Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging
- Use advanced features of the most popular social networks
- Understand the wide scope of social media
- Understand the risks of social media
- Use social media not just for marketing, but for customer services & PR
- Understand the fundamentals of content marketing